Rich is one of the NPCs in Adopt Me! whose purpose is to sell vehicles to players. His appearance features a striped navy blue suit and a tie, with brown hair and a messy beard. He is also noted to have the default ROBLOX body.
This is what Rich says when a player speaks with them:
"Goodday, Welcome to the finest shop in town. The Car Show Room. You probably can't afford anything in here, But you might as well marvel at all my cars."